Most foreign companies use email marketing more effectively,  they at least  include some description of the product or service they are offering in their email message.

Across India, Google AdWords is proving to be a key ingredient in the success formula of many companies like yours. Have you started using the power of Google to attract more and more prospective new customers? Remember, your limited time offer of Rs. 2,500 is valid only till November 30th. So, call 1860 266 6622 and get started now.

Advertising on Google through AdWords helps you target thousands of potential new customers inexpensively, effectively and at the exact moment when they are searching for your products and services.

You can now test the power of the Internet for yourself by advertising on Google through AdWords at absolutely no risk. Google offers all Indian SMBs a special limited time advertising trial offer of Rs. 2,500. Which means Google will be paying for Rs. 2,500 worth of advertising for your business.

AdWords puts you in total control of your Internet advertising.

* You choose where your ad is displayed – across the world or in specific cities

* You set your own budget, as there are no minimum spend levels required

* You pay only when a prospective customer clicks on your ad

To get started with your advertising trial offer from Google, just call 1860 266 6622 and mention your personal code to our customer representative. We will help set up your AdWords account and credit your account with Rs. 2,500 of free advertising. You can also visit www.adwords.google.co.in and follow the steps to create your account.

Your Promotion Code: 7AZ2-UG5T-ST9J-297P

On behalf of the Google team, I look forward to introducing your business to the power of advertising on Google. So call 1860 266 6622 today and start promoting your business on Google.

Yours sincerely

Sridhar Seshadri
Head of Online Sales and Operations

*Credit Terms and Conditions:
Promotional credit must be applied to a new AdWords account within 14 days of creating the AdWords account and is valid only for new Google AdWords customers with self-managed signup accounts. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Offer void where prohibited by law. Advertisers with self-managed signup accounts are subject to a Rs. 250 account activation fee. Prepay customers must deposit Rs. 500 into their account for activation. Offer expires on 30th Nov, 2009.
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Some big companies online and offline are able to offer personalized service to their customers. Others use automated systems. But they should remember that in most SMEs, spending decisions are not taken by bots, but by human beings who remember past unpleasant experiences.

There are many lists of ad networks published on many  blogs and websites,  but few writers bother to check whether they actual exist (often you are directed to a parked page), sign up  with them and most importantly find out whether they actually pay.  Some of the biggest ad networks are:

• Valueclick
• Tribal Fusion
• Casale Media
• Revenue Science
• Vibrant Media

Many of these ad networks have very high traffic requirements are suitable only for generic news,  technology , entertainment websites.  For example Tribal Fusion site requirements are 5,000 unique visitors per day,   but few niche sites will have that kind of traffic.

The second requirement is that the website content should be regularly updated, which is not applicable / relevant to niche websites.   Technology and the internet changes quickly, offline things don’t.  A few years ago,  Myspace was the most popular social networking website,  today Facebook is popular and in a few years some other website will be.    I have a website on pests,  and there have been few changes in the nature of pests (not the online variety) over the last few years and unlikely to be in future too.  So till many of these ad networks are able to cater to these websites, monetizing them will continue to be a problem.