One of the biggest deterrent to the growth of ecommerce is the time sellers take to ship orders. Ideally, goods should be shipped 24 to 48 hours after payment is received, but often sellers delay shipping by up to 1 week. Tired of the long delays in receiving the product ordered, many online shoppers think [...]
January 26, 2010 – 9:25 am
Email marketing can be very effective for SMEs , but many Indian companies and website send emails which exclusively consists of images which are hosted on their server. Due to security reasons, these emails are rarely opened and the email marketing effort is wasted. Most foreign companies use email marketing more effectively, they at least [...]
Unlike the rest of the world, the number of internet users in India is decreasing . Part of the reason is that there are almost no Indian websites which are worth visiting, most are just copy cats of foreign websites. They are simply not value for money, why will any one want to spend money [...]
Though Google’s official motto is “Do no evil” , they certainly do hire evil employees. Internet marketer sues Google employee . When I was using Adsense on my websites , I always felt that the code was used to track the websites I owned , how I marketed them, how I gathered content for my [...]
February 9, 2009 – 12:46 am
In a few years, India will have the largest population in the world, so most companies don’t pay much attention to productivity. If you look at the revenues of major Indian internet companies , the revenue per employee is not very high. They seem to spend a lot of resources on marketing. So focussing on [...]
September 15, 2008 – 2:29 am
One of the things I have noted about Indian companies, especially Indian internet companies is that they do not market themselves well. They may sell themselves to their peers with a similar tech background , venture capitalists, online tech media and sundry investors, but they spend very little time understanding the end users. For many, [...]